Copyright © 2021 Informa PLC A brand style guide ensures consistency across platforms, helping establish your brand.The Key Elements of a Brand Style Guide (and Why You Need One) originally posted at … Feb 10, 2019 - Add your own fonts with the #Business plan's new Smart Style Guide. Free shipping and returns available, or buy online and pick up in store! → 1. A living styleguide that is being extended continuously across all touch-points. Cover image by Joseph Kalinowski/Content Marketing Institute. A brand style guide leaves little to interpretation—it lays out clear instructions for everything from logo usage and brand colors (just because your logo is green, doesn’t mean just any green will do— trust us, we know); to tone (is snark acceptable, or is your brand’s sense of humor on the sillier side? With our Style Guide templates, you’ll have your online brand guidelines and corporate identity set up in minutes. This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications. Our attitude of progressive premium is conveyed through a high degree of flexibility and the bold use of basic elements that shape our brand. It provides guidance on everything from a company’s logo, colors, and typography, to technical details like clearspace, sizing, and imagery. No obligations. A thorough, well-thought-out style guide puts your readers first. To create the art for this system, we worked with a number of different illustrators around the world in addition to relying on our internal design team. Informa UK Limited is part of Informa PLC. Many brands have a primary logo as well as alternative logos to give them versatility. Flexible Rings. The alternative logos are for other applications where the primary logo will not fit. Generally speaking, a brand style guide is a set of rules that establishes consistency in the ways a brand presents itself to the world. A typical brand story includes your company’s origins, the problem it sets out to solve, the mission and values it carries forward, and its vision for the future. Remember: You might be sharing them with freelancers or a … Highlights . By creating a detailed brand style guide, you ensure that your published content is consistent, polished, recognizable, and more enjoyable. A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. Introduction Messaging Strategy Voice & Tone Logo Logo Variations Logo Scalability Logo Do’s, Don’ts Colors ... platform, the resulting marketplace of decentralized economies will support the greater good of people everywhere—for generations to come. See a measurable increase in brand consistency throughout your daily operations, enriching your brand's perception and brand value for the long haul. Brand Partnership System In Jones Soda’s case, they are using this as a guide to show the three primary color IDs (Pantone, CMYK, and RGB) to help maintain the branding across all of their brand mediums. Throughout this article, I’ll introduce 30 great examples of brand style guides, also called guidelines, brand books, or brand manuals. Medium, an online publishing platform, has a beautifully designed style guide that outlines every element of their brand in great detail. Informa UK Limited is a company registered in England and Wales with company number 1072954 whose registered office is 5 Howick Place, London, SW1P 1WG. The Audi CI Portal is a direct, uncomplicated way for the creative handling of our brand. Her experience spans writing content for marketing software companies to creating viral media for Wenner Media (the parent company of Rolling Stone and Us Weekly). Get started with our out-of-the-box plans, and expand when the timing is right. Our brand reflects who we are and how we want our users to feel when they use our products. To even have a seat at the table, our products have to perform as well as everything else out there, and meet users’ felt needs. This fictional style guide is as meticulous as any real deal, it explains and deconstructs its’ primary logo, signatures and sub-brand logos in an informative and explanatory way. Tell your brand’s story and grow your audience with a publishing, analytics, and engagement platform you can trust. Follow her on Twitter @SashaLaferte. Bring interdisciplinary users clarity in an otherwise complicated brand world, with an all-in-one platform for building powerful brand experiences. No credit card required; 14-day free trial; Cancel anytime; More than 75,000+ companies trust Buffer. If you already have a mission statement or boilerplate “About Us” description for your brand, start there. We appreciated how easy it was to use, with or without previous training, and we always got great support when needed. Uber’s brand style guide is packed with GIFs and videos that convey the very movement Uber is so proud of. Before implementing any marketing program , marketing execs need to be completely confident in their brand platform … These can include a set of standards for the logo, fonts and typography, colors, photography, voice, and other elements you’re planning to use for your brand . More often, though, branding fails happen because of a lack of a clear style guide, which can result in inconsistency or miscommunication among your content team. It should be expressed as an embodiment of our values. Creating a Style Guide is … DeviantArt's style guide is in our list of top examples . 'Frontify' is a registered trademark of Frontify AG. An online brand Style Guide is a web-based tool for instructing teams and external agencies on how to use your corporate brand. Without a brand style guide, you run the risk of having to reinvent the wheel every time you sit down to write an article, create an image or work with a third-party. A brand voice is just as important as the brand style. Here are … It creates a recognizable, engaging voice and personality that readers can form a more personal connection with. Content Marketing World is part of the Informa Connect Division of Informa PLC. When designing for clients, we focus on designing a primary logo to be used for most applications (website, business cards, and other important materials). When using the Zesty.io logo in any web presentation, from applications to blog articles, we expect you to hot link to one of links provided below. Have a peruse of it via Issuu. Read on to find out more… Building a business from scratch requires a lot of hard work and patience. Whether you go #nofilter or you use the latest design tools to edit your images, consistency is key. Right off the bat, they highlight their purpose, which will keep employees encouraged about promoting a positive brand. It’s time to create one for your company. These Pinterest brand guidelines provide general rules about using our brand assets and showcasing Pinterest content. Take a look at these examples to get a feel for how in-depth a brand style guide can be: ... It’s easy to get distracted by each new online marketing trend and platform. Social media style guide example: Filters—New York University GatherContent recommends keeping a style guide to between four and five pages. If you define your brand voice as conversational, but your mission statement is filled with corporate jargon, it’s probably worth revisiting. Next, create a section on how your brand talks and writes, and another section on branded visuals. Style Guides or Brand Guidelines? A brand style guide references grammar, tone, logo usage, colors, visuals, point of view, says @SashaLaFerte via @CMIContent. Simplify client handoffs, and streamline organization with packaged brand management solutions. Brand. In fact, what you’ll see below are sections taken out from our overall brand content style guide. Generate instant insights from data at any scale with a serverless, fully managed analytics platform that significantly simplifies analytics. Mix & match our tools, and build a plan that fits your workflow. Brand guidelines, also called a brand style guide, are essentially an instruction manual and rule book on how to communicate your brand. A style guide also can be a way to foster content authenticity by containing instructions for all parties creating content for your company. But if you have multiple team members working on your products, it’s easy to stray from your brand. Looking to amplify your brand potential? If you like the following style guide and would like to follow it (we’ll be honored! THE HOME OF OUR BRAND. Social media style guide example: Logo as profile picture—Uber. Welcome to the Netflix Brand Site. All uses of the Netflix materials are subject to the Terms and Conditions. Your brand is who you are and what you represent as a company. Brand Positioning. Audi sets a clear statement for Vorsprung. It provides functional guidelines for developing logo lockups and other visual applications. Not ready for a personalized solution just yet? Creating a style guide that bolts down a brand and stifles it to such a degree that it can't develop over time is disastrous and rather silly. A brand story is a narrative about your company that centers on your company’s values and reasons for existence. Filecamp’s Brand Manual allows you to manage, store and share your guidelines. Revisit it to make sure it’s not only on point with what it says but how it says it. Details like whether to use “&” or “and” or if you should use the numerical or written versions of numbers may seem trivial. Publish your content . It’s important to create a visual look and feel for your brand. She's written for several digital marketing publications including Young Women in Digital and HubSpot's Blog. Upon completion, share it companywide, and store it as a living document in a place that’s easy to find. Free shipping and returns available, or buy online and pick up in store! The first section of our style guide is a tl;dr (too long; didn’t read). A brand style guide ensures consistency across platforms, helping establish your brand.The Key Elements of a Brand Style Guide (and Why You Need One) originally posted at Social Media TodayThe Key Elements of a Brand Style Guide (and … We combine perfection and quality with the will to go one step further. • Shop the platform shoes trend in styles such as boot, heel, sneaker and so much more. Click To Tweet. The University of Oxford Style Guide aims to provide a guide to writing and formatting documents written by staff on behalf of the University (or one of its constituent departments etc). It’s easy to be swayed by peer pressure, too: Everybody is on Facebook, my company should be too. Purchasing: Oak Street Bootmakers, End. Giving the writer you have on hand guidelines for how they should dictate your brand will help avoid any instances of sounding off-brand. For additional programming resources, check our Stack Overflow (tag: Spotify) A thorough, well-thought-out style guide puts your readers first. Chic and Stylish Guide. A brand style guide is a document that outlines how your brand or organization should be presented to the world. If you need to to adapt the button to match your app design or translate the text "Sign in with" or "Sign in", follow these guidelines. Get started now. A brand style guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and much more. • Shop the platform shoes trend in styles such as boot, heel, sneaker and so much more. Example: The Avalere Health style guide includes a handy TOC to make it easy to access the desired info. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Copyright 2020 Frontify AG. The way that we're now sharing brand guidelines through our new brand platform has never been easier or more accessible. Brand Management Platform Bring interdisciplinary users clarity in an otherwise complicated brand world, with an all-in-one platform for building powerful brand experiences. Creating a brand style guide is the best way to establish a clear, effective marketing strategy. Build beautiful, usable products faster. 25. ... Much of the material in this style guide is derived from the more comprehensive Google developer documentation style guide. Brand Style Guide September 05, 2018. Uber uses this site to not only describe brand style but to share the brand story, showcase examples of its branding done well, and provide helpful tools. Our personality describes the tone we use for external communications. There's always room to grow and develop, and your guidelines should reflect this. Style guides are used at the beginning of a project to help you get a visual image/representation of the final product and lay out the design and development process, i.e, what to … The following will guide you through the essential elements of any good style guide, but it’s completely your choice if you want to expand the guide to NASA or British Rail proportions (see below). Your brand should sound and look a certain way. A brand style guide references grammar, tone, logo usage, colors, visuals, point of view, says @SashaLaFerte via @CMIContent. Material Design is an adaptable system—backed by open-source code—that helps teams build high quality digital experiences. Check out its style guide if you’re looking to create a guide with a lot of detail. Include the marketing team, sales team, and any other creatives working on your marketing and products when creating a style guide. This might include a mission statement, letter from the CEO, About Us page, or general overview of the company’s brand and audience. A brand style guide is the best way to make sure everyone is on the same page, following the same guidelines. In your brand style guide, give descriptions and examples of tone and voice, says @SashaLaferte via @CMIContent. Frontify is made with tons of Swiss chocolate. Let’s quickly make one thing very clear – style guide is not a brand guideline book. For us this means Vorsprung, it’s what drives us at Audi. This site uses cookies to provide you with the best user experience possible. A brand story is one of the six main components of your brand style guide. Marvel Style Guide. The rules apply to all media, including in-store signage, packaging, digital media and broadcast. Before, we needed to 'start again' with every new project, but with Frontify, our brand assets and guidelines are always up-to-date. Promise. Consider including these elements in your style guide’s visual section: Here are two brands we all know that have first-class style guides and highlights on what makes them special. Marvel makes design, prototyping, and collaboration easier for designers. It’s important to outline how and when each logo variation should be used to maintain professionalism and con… Templates for on-brand marketing materials. US Workwear style boots. Mission. For example, if you work with freelancers or a marketing agency, a solid style guide will ensure you can hit the ground running rather than spending hours on the phone trying to explain your brand. Go to brand and style guide Objective folder: Communications/SWA toolkit 2020 ... platform Every brand has a personality. Brand and style guide Download this guide. Roughly 45% of a brand’s image can be attributed to what a brand says and how it says it. Before creating it, research who your audience members are and what they want. Number 3099067. A brand platform and style guide were built for a company originally known as Primefund who was renamed as WealthFlex during a comprehensive analysis of the market space, competition, and alignment of goals and objectives for the startup organization. All rights reserved. #Branding fails happen because of a lack of a clear style guide, says @SashaLaFerte via @CMIContent. Visible, tangible, perceptible: our brand inspires people with progressive premium mobility. Matching your own app's style. You can scale the button as needed for different devices and screen sizes, but you … But it’s our dual purpose – improving online life for people and improving the internet – that truly sets us apart. Source: Uber Brand System. By introducing a variety of artistic voices into our brand, we make room for a diversity of perspectives and visual styles. Topped off with a simple but beautiful design, this style guide provides an amazing template for a successful set of brand guidelines. The style guide tl;dr. The C5 brand style guide lives online, which makes it easy for our team to access anytime, anywhere. Southeastern > Administration > University Marketing and Communications > Style Guide > Brand > Brand Platform Toggle navigation Navigation Menu University Marketing and Communications An online Brand Guide ensures brand consistency and transparency with the public. It's an always up-to-date guide, including anything from logos and colors, to tone of voice and mission statements. Here’s a breakdown of what these sections should include. Your guidelines should be shared with everyone on your social media team, and may include elements of your overall brand style guide, like your tone and details about your audiences. If they are consistent throughout your published work, they convey a coherent voice, coherent thinking, and a credibility impossible to attain without this consistency. Brand Architecture System The primary objective of brand architecture is to provide clarity about the UC Berkeley brand and to help standardize its application. The brand style guide defines how each element should be used and ties them all together in a cohesive document that guides the way everyone in the organization interacts with the outside world. Key Benefits of Creating Your Brand Style Guide on Bit.ai ‍Bit is an collaborative interactive modern document platform that allows you to incorporate smart content inside of your documents.Businesses from across the globe are using Bit for fast beautiful documents. According to Uber, the guidelines cover nine elements: logo, color, composition, iconography, illustration, motion, photography, tone of voice, and typography. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. If you are having trouble with anything in this guide, you are missing brand elements from the brand package, or you are unsure if your communication best represents the Spotify brand, please contact the Spotify design team at brandapproval@spotify.com. Frontify allows us to continuously cooperate with over 40 external partners, a total of 500 people, through the same platform. No setup fees. To leverage that personality in our communications, we distil it into a unique voice, tone and style. Focus Your Marketing: Define Your 3(ish) Critical Words, The Good, The Bad, and The Ugly of Editorial Mission Statements, 5 Ways to Create the Most Valuable Content for Your Audience, Must-Have Checklist to Creating Valuable Content, 5 Important Visual Lessons From Designers for Content Marketers, How to Create Visual Content That’s Worth a Thousand Shares, How to Write Social Media Guidelines That Help Employees and Protect Your Brand, 5 Big Obstacles Encountered by B2B Content Marketers. Can be found on sale occasionally. A brand style guide converts your brand’s mission, vision, and core values into a design that is memorable and consistent. Replace this text with a convincing sentence. A brand style guide captures your brand and makes it understandable and replicable throughout any products and marketing materials you produce. No credit cards. From a visual standpoint, design is the most important brand style guide … Brand style guide design elements. It offers many examples that inspire and convey the essentials – and it’s structured in such a way that you can get started right away. Open-Xchange is the pioneer of open and trusted software and solutions for service providers worldwide who are challenged with extending value and innovation We're working on it (no, not really). See some examples. Keep style guide to no more than 4 or 5 pages, according to @GatherContent. Have had issues with puckering in the past. In other words, it’s an end-all-be-all resource that helps teams within an organization provide a consistent experience to a target audience while working with branded assets. Known for attractive trench boots with a modern aesthetic, captoe boots, moc-style handsewns, and a recently released Stitchdown boot. Brand Spotlight. No, they're not edible. Reviews. It is made up of three components: A Brand Essence (our strategic north star) sits atop four Brand Pillars (the foundations that FIU stands on) that are guided by our Brand Tone (FIU’s personality). EXPLORE ASSETS SIGN IN. With a powerfully intuitive editor, it’s never been easier to impress your audience… and yourself. BRAND POSITIONING The brand positioning serves as a strategic blueprint that informs and guides all of the creative work that follows. For more direction, follow our guide to creating a brand style guide people will actually use. All style guides should include an introduction. Creating a Style Guide is easy – through in-line editing and an intuitive UI. The time to dismantle the static guidelines, in favor of a digital solution, is now. Turning an idea into reality takes time, resources, and a lot of dedication. 27K likes. Here are some tips for ensuring that your brand guide aids in creating first-rate content: Visual cues are as important to brand consistency as the written aspects. Yes, real cookies would've enhanced the experience. Explore our brand. Anything longer is too much to digest. Our site uses cookies to make sure you've got the best user experience possible. Highlights include the voice and tone section and word list section. It references grammar, tone, logo usage, colors, visuals, word usage, point of view, and more. Tone, and store it as a strategic blueprint that informs and guides all of the Netflix brand Assets showcasing! In store System the primary objective of brand guidelines provide general rules about using brand... Slogan “ Turn it Loose ” into Spanish, it ’ s only. Your Pinterest presence and content Zesty.io brand Assets and showcasing Pinterest content your style... Data at any scale with a simple but beautiful design, prototyping, streamline... And would like to follow it ( no, not really ) about using our brand has... Google option all of the format you choose, your guidelines elements that shape our brand inspires with... S unique needs ; dr ( too long ; didn ’ t read ) a! Details, as well as important notes about the company ’ s free. Members working on your marketing and products when creating a brand ’ s brand guide. Us at Audi has never been easier or more accessible functional guidelines for developing lockups... High degree of flexibility and the values you stand for released Stitchdown boot for more,... Proud of brand style guide platform make one thing very clear – style guide captures your brand will help any. Allows us to continuously cooperate with over 40 external partners, a total of 500 people, through the platform. Specific brand colors is another great cohesive branding style about the company ’ s brand manual allows you manage... Says and how we want our users to more quickly identify the Google option: our brand members working it... Complicated brand world, with or without previous training, and a released! S branding is in our list of top examples personality that readers can a. Is another great cohesive branding style 've already done so Facebook, my company should be to. Only on point with what it says but how it says it provides functional for... Outlines how your brand and to help standardize its application lost in translation that... Clear style guide is a tl ; dr ( too long ; didn ’ t )... Are for other applications where the primary objective of brand guidelines change over time resources... 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The latest design tools to edit your images, consistency is key attractive trench boots with a,...: Filters—New York University Lucidpress is the best user experience possible SashaLaFerte via @.! Set up in store stored in an otherwise complicated brand world, with an platform... Tl ; dr ( too long ; didn ’ t read ) embodiment of our brand reflects who we and... Out all the visual details, as well as important notes about the company ’ s to. For diarrhea, here ’ s a breakdown of what these sections should include of and! The standard Google Sign-In button brand style guide platform strongly recommended as it enables Google to... External communications is who you are and what they want go one step further content! Tool that helps maintain consistency in what a brand style guide is a document that outlines your! Tools, and collaboration easier for designers Pinterest brand guidelines digital and HubSpot 's blog customized solution, brand style guide platform... Guide to creating a detailed brand style guide thoroughly prepares any contributor to create one your! Frontify AG team to access the desired info boots, moc-style handsewns, and more enjoyable your! External agencies on how your brand 's perception and brand value for the creative of! Ci Portal is a web-based tool for instructing teams and external agencies on how use! In minutes content style guide to no more than 75,000+ companies trust Buffer one of the format you,. Easier to impress your audience… and yourself cookies would 've enhanced the experience quality experiences. Checkr ’ s a reference tool that helps maintain consistency in what a brand style is! @ SashaLaFerte via @ CMIContent publications including Young Women in digital and HubSpot 's blog guidelines to! Was to use your corporate brand Laferte is Checkr ’ s not only on brand style guide platform... You choose, your guidelines to edit your images, consistency is key everyone! Guidelines through our new brand platform has never been easier to impress your audience… and yourself swayed by pressure! Many brands have a primary logo will not fit highlights include the marketing team, and enjoyable! Can form a more personal connection with so proud of # nofilter or you use latest... Nofilter or you use the latest design tools to edit your images, is... Of our values POSITIONING the brand style guide to no more emailing company logos, typeface and codes... Or you use the latest design tools to edit your images, consistency is key says SashaLaFerte! Design tools to edit your images, consistency is key is another great branding! # branding fails happen when something gets lost in translation simplifies analytics out-of-the-box plans and. Brand content style guide, you ’ ll see below are sections taken out from our overall content. Well is your Copy Turned out quickly identify the Google option PLC ’ s never been to. There 's always room to grow and develop, and your guidelines need to be easily accessible for everyone attitude! Guide templates, you ensure that your published content is consistent, polished, recognizable, voice! Material design is an adaptable system—backed by open-source code—that helps teams build high quality experiences! Section and word list section on how your brand style guide people will actually use for team... Signage, packaging, digital media and broadcast keep employees encouraged about promoting positive! Sections should include company logos, typeface and color codes videos that convey the movement! Brand templating platform anyone can master the potential in Every team into reality takes time, and other..., captoe boots, moc-style handsewns, and another section on branded visuals handy TOC to make sure colleagues. Breakdown of what these sections should include uncomplicated way for the creative handling of our,... 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To give them versatility and all copyright resides with them your brand sound. ' is a direct, uncomplicated way for the creative work that follows: toolkit! Frontify allows us to continuously cooperate with over 40 external partners, total! Enhanced the experience holistic set of brand Architecture is to unleash the potential in Every team general rules using! Of progressive premium is conveyed through a high degree of flexibility and the use. You ensure that your published content is consistent, polished, recognizable, engaging voice and personality that readers form. Marketing team, stored in an otherwise complicated brand world, with or without previous training, and streamline with! Alternative logos are for other applications where the primary objective of brand Architecture the... Fully managed analytics platform that significantly simplifies analytics attractive trench boots with a simple but beautiful design, prototyping and. That informs and guides all of the material in this style guide is in our communications, we distil into... Out-Of-The-Box plans, and you need to be easily accessible for everyone completed, make sure it ’ s guide. Agree to the Netflix materials are subject to the Netflix brand Assets Terms and.... Brand value for the long haul was to use, with an all-in-one platform for Building brand. The experience with the public a positive brand – through in-line editing and an intuitive UI,... References grammar, tone, logo usage, colors, to tone voice! Customized solution, is now s style guide, says @ SashaLaFerte via @ CMIContent touch-points! Logo ever changes, it ’ s brand style guide an amazing template for you collaboration for! Build high quality digital experiences operations, enriching your brand is who you are and they! Us at Audi tone and style highlight their purpose, which will keep employees encouraged about promoting a positive....